Website Redesign That Keeps What Works and Fixes What Does Not
A redesign should make your website clearer and easier to use, not throw away the pages and search visibility you already have.
I review your current site, keep the valuable parts, and rebuild the rest around a clear journey from first visit to enquiry, with redirects planned so old links keep working.
Problems this solves.
My website looks old and unprofessional
People visit my site but do not contact me
I am worried a redesign will hurt my Google rankings
My site is slow or hard to update
The outcome
Improve an existing website’s clarity, usability, visual consistency, mobile experience, and conversion journey.
A redesign alone does not guarantee SEO gains. Valuable pages and URLs are preserved where possible, with redirects when changes are necessary.
Typical scope
- Review of the existing site
- Navigation and content structure improvements
- Visual redesign and responsive adjustments
- CTA and form improvements
- Service-page refinement
- Basic technical/on-page SEO review
- Redirect planning when URLs change
- Quality assurance before launch
Part of one connected customer journey.
- 01
Found
Website and local SEO help the right people discover you.
- 02
Captured
Forms, calls and chat collect the enquiry details.
- 03
Organized
The lead lands in your CRM pipeline with the right tags.
- 04
Followed up
Acknowledgements and reminders go out consistently.
- 05
Booked
A clear path to a conversation, handed to a person.
Examples from my portfolio.
Website Revamping & Redesign: common questions
Often used by:
Will a redesign hurt my SEO?
Not if it is planned properly. Valuable pages and URLs are kept where possible, and any changed URLs get 301 redirects. A redesign alone does not guarantee better rankings, but careless URL changes can hurt them, so this is checked before launch.
Can you redesign my site and move it to GoHighLevel?
Yes. Many clients move their site into GoHighLevel during a redesign so the website, CRM and follow-up live in one system.
Other services
Ready to talk about website revamping & redesign?
Tell me about your business and current setup. We can work out a sensible scope together.